The latest trends, innovations, and future of AI-powered ecommerce search.
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July 2026
Is AI actually delivering business value, or just generating hype? This issue features how Orange transformed search into a growth engine with up to 63% higher order rates, practical guidance for building trusted AI agents, the highest-value AI agent use cases, and an interactive tool to calculate your potential profit.
What's New for ROI?
How Orange Turned Search Into an AI Answer Engine
Orange transformed search from a keyword tool into an AI search engine that understands customer intent and delivers real-time answers across digital channels for over 300M+ customers. The result: up to 63% higher order rates, a 53% reduction in no-results searches, and faster customer journeys that drive engagement and satisfaction.
The most successful AI agents are not the most autonomous. They are the most reliable. Discover three practical principles for designing agentic search experiences that build trust, strengthen your brand, and create more meaningful customer interactions that drive engagement and revenue..
What are the most valuable AI agent use cases right now?
The biggest lesson from early deployments is that success depends less on the AI model itself and more on data quality, retrieval infrastructure, governance, and choosing the right use case. The companies seeing results are starting with high-volume workflows, building strong foundations, and scaling from there.
Get a breakdown of how your organization compares to the broader industry across three mission-critical areas — AI search capabilities, generative experiences, and agentic deployment — then receive recommendations about next steps to improve your readiness.
